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Google Business Profile
Google Business Profile audits for Kent and London businesses.
The three businesses Google shows at the top of a local search get most of the calls. Your Business Profile decides whether you're one of them.
We audit yours, find what's holding it back, and give you a clear list of exactly what to fix.
A simplified map pack result, not a real listing.
Why it matters
Google Business Profile decides who appears in the map pack.
The top three results get most of the calls, and the businesses there aren't paying for the position. Categories, services, description, service areas and reviews are what Google reads to decide who shows. Most local businesses have at least one of those wrong.
What the audit checks
Categories and services
Whether yours are set so you appear for the jobs people search for, not just your business name. Most profiles get this wrong and never find out. We tell you exactly what to change them to.
Description, attributes and service areas
Whether they match how your business actually operates and where you work. We flag what's missing or wrong and give you the wording and settings to fix it.
Service area setup
Whether your service area is set so you show across the patch you actually cover, rather than a single pin that limits where you appear.
NAP consistency
Whether your name, address and phone match everywhere online. Inconsistencies across directories quietly undermine local ranking, and we list the ones to correct.
Reviews
Where you stand against competitors on rating and review count, and a straightforward plan for asking customers, since reviews are the biggest thing you can move and the thing most businesses never get round to.
Your written report
Everything that's set up, missing, or costing you visibility, in priority order, with the exact fix for each. You keep control and make the changes, and you can see precisely what moved.
What moves the needle
Three things decide who Google shows.
01
Relevance
Whether your categories, services and description match what someone actually searched for. This is the one most profiles get wrong, and it's the easiest to fix.
02
Distance
How close you are to the person searching. You can't change where you are, but you can set your service areas properly so you appear across the patch you actually cover.
03
Prominence
How well known you are, which mostly comes down to reviews and activity. This is the slow one, and it's why the audit includes a plan for getting reviews rather than leaving you to work it out.
How to get it
A one-off audit, or ongoing as part of SEO.
The audit
We go through your profile end to end and give you a written report of exactly what to fix, in priority order. A single piece of work, yours to act on. You make the changes and keep full control.
Best for
Getting a clear, prioritised fix list for your profile.
Ongoing, inside the SEO retainer
If you're on our SEO retainer, we keep reviewing your profile alongside the rest of your local search and tell you what to adjust as things change. You always make the changes; we tell you what they should be.
Best for
Businesses in competitive areas who want the profile kept sharp over time.
How it connects
Your profile, local SEO and AI search work together.
Your Google Business Profile is often the first thing a nearby customer sees. Local SEO is what gets your site ranking alongside it, and AI search visibility is what gets you cited when the question is asked instead of typed. We handle all three as one job.
Questions
Straight answers
Yes, and it often matters more. The website converts someone who's already found you. The profile is how they find you in the first place, and for "near me" searches it's the thing that decides whether you appear at all.
Get your Google Business Profile working properly.
Serving businesses across Kent and London — see the towns we cover.