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Booking systems

An online booking system built into your website.

Customers pick a service and a time on your own site, while you're mid-appointment or asleep. Automatic confirmations, reminders that cut no-shows, and a dashboard you manage from your phone.

No third-party app, no monthly fee, and the booking is yours.

The live Cavendish Aesthetics clinic website
A confirmed booking for a dermal filler appointment, shown in the clinic's booking calendar

Why build it in

How this compares to Fresha and Booksy.

Who holds the booking record

Fresha / Booksy

Their system, tied to their marketplace.

Built into your site

Your own site, yours outright.

Ongoing cost

Fresha / Booksy

A monthly fee, or a cut of every booking.

Built into your site

None.

Where the customer gets shown next

Fresha / Booksy

Competitor listings, via their marketplace.

Built into your site

Nowhere. It's just your page.

Who owns the calendar

Fresha / Booksy

Them.

Built into your site

You.

What's included in the booking system

Services and durations

Each service with its own length, so the calendar blocks the right amount of time for the right job.

Availability rules

Working hours, days off, holidays and buffers between appointments. It only ever offers times you can actually do.

Automatic confirmations

Every customer gets a confirmation the moment they book, so nothing sits unconfirmed and nobody wonders if it went through.

Appointment reminders

An automatic reminder before the appointment, which is the single biggest thing that stops people forgetting to turn up.

Self-service cancellations

A link in every confirmation so customers reschedule or cancel themselves, and the slot reopens automatically. No phone tag.

Booking dashboard

Every upcoming booking in one place, on your phone, that you can add to, change or block out yourself.

Why bother

Bookings come in when you can't answer the phone.

People book when the thought occurs to them, which is rarely during your working hours. A booking that waits for a callback is one you're at risk of losing. Taking it on your site captures it the moment they decide, and a reminder makes sure they turn up.

The Cavendish Clinic's booking system, showing staff adding a front-desk appointment

How to get it

Built into your site, set up around how you work.

Built into your site and set up around your real services, hours and rules, whether it's just you or several people taking bookings.

Questions

Straight answers

Because a system built into your own site keeps the customer, the data and the calendar yours, with no monthly fee and no cut of each booking. If you already rely on one of those tools we can connect it instead, but the built-in version is the one you own.

See your site before you pay a penny.

Serving businesses across Kent and London — see the towns we cover.