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Edinburgh

Web Design, Local SEO and Google Growth for businesses in Edinburgh.

More enquiries, stronger local visibility and a website that makes it easier for the right customers to choose you.

Panoramic view over Edinburgh rooftops toward the Firth of Forth on a sunny day
Edinburgh rooftops · A G · Pexels · Photo credits

Why Eight Two Digital.

Three reasons businesses choose us.

01 You see it before you pay We build a working preview first and send you a link. Look at it on your phone, tell us what to change, and decide with something real in front of you. We build it first. You see it live. You only pay once you're happy with it.
02 Eleven years behind the work More than eleven years across websites, apps, digital products and digital marketing. That experience sits behind every build, so you are not paying for a first attempt.
03 All three can work together Web Design, Local SEO and Google Growth can work together rather than being treated as separate jobs. Use one service, or combine them.
Local coverage

Leith can deserve its own treatment within Edinburgh.

Leith is part of Edinburgh, but for some businesses it is useful to speak to it separately. That does not mean creating a page for every neighbourhood. It means giving an area its own space only when you genuinely work there and have something useful to say.

That affects three practical things.

Where you workBe clear about where the business is based and the parts of Edinburgh it genuinely serves.
Location pagesGive an area its own page only when the service, audience or work there gives you something meaningfully different to explain.
Business ProfileKeep the profile tied to the real business location and how customers actually use the business.

What we look at first.

If you get in touch, these are the things we look at before we suggest anything.

ServicesCan someone tell what you do within a few seconds of landing on the site?
ProofDo reviews, past projects or credentials make the business easy to trust?
ContactCan someone call, message or send an enquiry easily from a phone?
SearchCan Google tell what your services are and where you work?
PagesDo your main services and the areas you actually cover get enough space?
Google Business ProfileIs it accurate, complete and set up around how you really work?
Questions

Straight answers.

Yes. City-centre professional firms, clinics and service businesses working across the wider city. There is no minimum size and no sector we insist on.

It is worth being clear about both. Leith has its own business character, so saying you are based there is useful, and so is being explicit that you work across the rest of the city. We would keep the two separate rather than letting one hide the other.

Local SEO is the website side. Site structure, service pages, content and the technical foundations that help you appear in normal search results. Google Growth is the profile side. Your Google Business Profile, Maps, reviews and the accuracy of what Google shows about you. They work well together, and plenty of businesses start with one.

No. You can use one service or combine them. If your website is already doing its job, we may focus on search or your Google presence instead. We'll recommend where we think the biggest opportunity is rather than adding work you do not need.

It depends on what you have now, how many services and locations are involved, and what you want it to do. A single-location practice and a firm with six services in three places are different pieces of work. Tell us what you are working with and we will give you a straight number, not a range.

Yes, and it usually should be. Most sites give every service the same weight even when the business does not. We would give the work you want more of the clearest page, the strongest position in the navigation and the most proof behind it, and let the rest sit underneath.

Get in touch

Tell us what you want more of in Edinburgh.

More enquiries, better local visibility or a stronger website. We'll look at where you are now and where we'd focus first.

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